Fashion-Tech TrendsSeptember 7, 2023
Hyper-PersonalizationSeptember 13, 2023
Boost Your Local E-Commerce: Expert Tips with Selectika
What is Visual Merchandising?
The average attention span is 8 seconds, shorter than a goldfish. That is why visual presentation is at the heart of retail and e-commerce. It is the art and science of presenting products that appeal to customers and enhance their shopping experience. It’s like the behind-the-scenes that turns a store into a captivating wonderland of products and design. For example, think about the shopping experience at IKEA; their stores take you on a voyage of discovery.
Are you ready to transform your online store into a shopper’s utopia? Is that even possible? Let’s discover the wizardry of visual merchandising and its impact on e-commerce. And dive into strategies to make your online store stand out!
Unlock The One Power
Visual merchandising is the Cinderella of e-commerce. It dresses up your digital storefront, ensuring it’s visually appealing and guides customers on a memorable shopping journey. It’s your online store’s fashion designer, interior decorator, and personal shopper rolled into one.
Why It Matters
- Guiding the Customer Journey: It acts as your online store’s GPS, leading customers from product discovery to checkout with clever calls to action and product suggestions. Selectika’s visual AI analyses the details of each item and diagnoses the shoppers’ aesthetic preferences. Simultaneously, real-time behavioral data adds context to provide the most relevant recommendations on every visit.
- Cross-selling and Upselling: Promote related or complementary products, just like suggesting a matching tie for a suit. In the quest to add value and personalize the shopping experience, Selectika developed a true AI stylist that unlocks the consumer’s sense of style and fashion. The solution presents complementary products based on the shopper’s preferences and can showcase solely items that fit his taste and budget.
- Creating Brand Identity: Visual merchandising maintains consistency in your brand’s colors, fonts, and imagery, making it memorable and trustworthy. One of Sellectika’s core features is that it is seamless and fully integrated with your store and brand.
Visual merchandising isn’t just about aesthetics; it’s about creating an unforgettable shopping experience. Fashion trends may change, but visual merchandising remains timeless. Selectika’s AI system maximizes visual merchandising by showcasing complimentary items and recommending items tailored to the shopper’s preferences.