e-commerce Archives : Selectika

November 8, 2023

Published by Nathalie Gabriel on November 8, 2023

Personalization in E-commerce

Personalization in e-commerce is the practice of tailoring the shopping experience to each individual customer. This can be done in a variety of ways, such as recommending products based on the customer's purchase, browsing behavior, and demographics. Personalization in e-commerce is a growing trend.

November 5, 2023

Published by Nathalie Gabriel on November 5, 2023

Visual Merchandising in E-commerce, Tips & Trends

Visual merchandising is the art and science of presenting products in a way that is visually appealing and encourages customers to buy. It is a key element of both traditional brick-and-mortar retail and e-commerce. Here are the latest trends and tips to boost conversion rate with visual merchandizing.

October 27, 2023

Published by Nathalie Gabriel on October 27, 2023

Conversion Optimization

Conversion optimization is improving various elements of the e-commerce store to maximize the percentage of visitors who take a desired action, such as making a purchase or filling out a form. By carefully analyzing user behavior and implementing targeted changes, it can significantly increase conversion rates and ultimately drive more revenue for the business.