December 25, 2023

Omnichannel: 2023 Ultimate Guide: Trends, Examples & Tips

The emphasis is shifting towards digitizing the high-touch experiences traditionally confined to physical stores. Consumers are anticipated to embrace a "hybrid shopping" approach throughout the upcoming year. Thus Navigating multiple channels to secure desired products. The complexity of shopping journeys now involves an average of nine touchpoints, reflecting the evolving nature of consumer behavior
December 10, 2023

Tech Stack

What is Tech Stack, and how can a great-performing e-commerce website be built? A tech stack is a collection of technologies that work together to build and operate a website, application, or project. Think of it as a layered system, where each technological solution.
November 3, 2023

Fashion Merchandising

Merchandising in the fashion industry is the process of selecting, pricing and displaying products in a way that maximizes sales and profitability. It involves understanding customer needs and trends, as well as the competitive landscape. Merchandisers must also be able to manage inventory levels and ensure that products are available to customers when they want them.
October 27, 2023

Conversion Optimization

Conversion optimization is improving various elements of the e-commerce store to maximize the percentage of visitors who take a desired action, such as making a purchase or filling out a form. By carefully analyzing user behavior and implementing targeted changes, it can significantly increase conversion rates and ultimately drive more revenue for the business.
October 19, 2023

Fashion Search

Fashion Search: In the dynamic realm of fashion, the quest for the perfect ensemble has undergone a transformative evolution. All thanks to the progressive leaps in fashion search technologies. What was once a tedious and time-consuming process has now morphed into an exhilarating exploration through the latest trends and styles, all at the touch of a button.
October 12, 2023

E-commerce Search Engine

Anonymous shopping preferences and data privacy concerns present a unique challenge, where brands and websites are expected to provide tailored experiences without intrusive data collection. Many search engines exhibit limitations, underscoring the need for innovation.
September 11, 2023

Visual Merchandising with Selectika

Visual presentation is at the heart of retail and e-commerce. It is the art and science of presenting products that appeal to customers and enhance their shopping experience. It's like the behind-the-scenes that turns a store into a captivating wonderland of products and design. For example, think about the shopping experience at IKEA; their stores take you on a voyage of discovery.