Finding a perfect item is an exhilarating process, new clothes are exciting. This activity raises the dopamine levels in our bodies and makes us want more and more clothes. And if everything is within our reach, inside a screen, it is our dopamine “happy hour”.
But what goes up must come down, so post our online shopping the dopamine levels crash. According to an article published in the Wall Street Journal, we are all a little bit drugged, a little bit addicted to screens, and shopping. I learned that the Americans go on “dopamine fasting” periods, they are enthusiastic dieters.
But as some of you know, I’m not into fasting or dieting, and I love the excitement. My approach is a therapeutic one- therapeutic styling, which means we extract the excitement from the garment into our inner being. Instead of looking outside for our next adventure, we can produce the experience right here, in our closet.
With the use of playfulness and personal development exercises, we can turn an empty and addictive shell that is only searching for its next dopamine rush (our next “Like”), into a personal statement, an expression, and inner connection.
Our body produces Dopamine, and that is a good and healthy thing, the only issue is the dosage, Just like new clothes. Selectika is a unique solution that curats your ideal look and transforms any online store into your wardrobe. The shopping experience with Selectika enables you to stay focused and with that your Dopamine levels rise but just a little bit slower, and when you receive the new garment you can be certain that it is a perfect fit.