What is Visual Merchandising in E-commerce

Visual merchandising is the art and science of presenting products in a way that is visually appealing and encourages customers to buy. It is a key element of both traditional brick-and-mortar retail and e-commerce.

Visual Merchandising in E-commerce Statistics

• 93% of consumers say that product images are an important factor in their purchasing decisions. (eMarketer)
• 75% of consumers say that they are more likely to buy a product if they can see a high-quality image of it. (BigCommerce)
• E-commerce businesses that use high-quality product images have a conversion rate that is 22% higher than businesses that do not. (Shopify)
• A well-designed website layout can increase sales by up to 20%. (Neil Patel)
• Using white space effectively can increase conversion rates by up to 25%. (HubSpot)
• Using color psychology to create a positive shopping experience can increase sales by up to 30%. (ConversionXL)
• Displaying customer testimonials and reviews on your website can increase sales by up to 58%. (BrightLocal)

Visual Merchandising in E-commerce Tips

• Use high-quality product images. Product images should be clear, well-lit, and accurately represent the product.
• Write clear and concise product descriptions. Product descriptions should provide customers with all of the information they need to make a purchase decision.
• Design a user-friendly website layout. Your website layout should be easy to navigate and customers should be able to easily find the products they are looking for.
• Use white space effectively. White space can be used to create a sense of balance and organization and to highlight important elements such as product images and calls to action.
• Use color psychology to create a positive shopping experience. You can use color psychology to influence customers’ emotions and behaviors.
• Use social proof. You can use social proof to increase sales by displaying customer testimonials, ratings, and reviews on your website.
• Use lifestyle photography. Lifestyle photography shows products in use in real-world settings. This can help customers to visualize themselves using the products and to understand how the products would fit into their lives.
• Use video. Video is a great way to showcase products in a dynamic and engaging way. You can use video to create product demos, customer testimonials, and behind-the-scenes videos.

Technology Tips

• Use a product information management (PIM) system. A PIM system can help you to manage your product data and create high-quality product images and descriptions.
• Use a content delivery network (CDN). A CDN can help to deliver your product images and other content to customers quickly and reliably, regardless of their location.
• Use a visual commerce platform. A visual commerce platform can help you create and manage visually appealing product displays, product configurators, and other visual merchandising tools.
• Use artificial intelligence (AI). AI can be used to automate many tasks related to visual merchandising, such as image editing, product tagging, and product recommendations.

Examples

• Use AI to generate product images from different angles and in different settings. This can help you to create more dynamic and engaging product images.
• Use AI to create personalized product recommendations for each customer. This can help customers to find the products they are most likely to be interested in.
• Use AI to detect and remove imperfections from product images. This can help to improve the quality of your product images.
• Use AI to create interactive product experiences, such as virtual try-on tools and 360-degree product views. This can help customers to better understand and visualize products.
• Use augmented reality (AR) and virtual reality (VR). AR and VR can be used to create immersive shopping experiences that allow customers to try on products before they buy them or to see how products would look in their homes.

By following these tips, e-commerce businesses can use visual merchandising to create a positive shopping experience for customers and increase sales.