How AI Increases Online Shopping Conversion Rates

Transforming Browsing into Buying

A potential shopper searches online for light wash baggy jeans. They click on the first option which opens up a page for a pair of jeans on your website. The shopper decides they like what they see, but they want to continue looking for more options. They exit out of your website and continue browsing. They see another pair of jeans they like so they open the link. They scroll down and on the same page, they see recommended another pair of similar light wash baggy jeans on that company’s website, so they click to see it.

This pair of jeans is exactly what they were looking for! The webpage also suggests a pair of boots that go perfectly with the cut of the jeans. They may not have been looking for a pair of boots, but now that they see them paired together, they decide it is a perfect addition to their wardrobe. They purchase these items.

Your company has all the potential to be like the company the shopper purchased from. Your company also offers a selection of similar items and pieces that pair well together. You just didn’t utilize AI.

Enhancing Product Discovery and Conversion Rates with Smart AI Tagging

Each piece of clothing has an extensive description and at least 20 data points that can be utilized by AI with an auto-tagging system to implement these changes. AI can use these data points to recommend similar products as mentioned above. It can find other products to complete the look that are aligned with the user’s taste and budget. The AI doesn’t stop there. It analyzes fabric types, design nuances, and customer measurements to ensure every purchase is a perfect fit—reducing returns and boosting customer loyalty. It can also make visual content on your product page clickable, further boosting sales and increasing the conversion rate.

Boosting Ecommerce Performance with Selectika’s AI Solutions

Implementing AI into your ecommerce strategy can be done in one simple process with Selectika’s advanced technology. Selectika seamlessly integrates into your website. Selectika’s clients experience skyrocketing conversion rates of 380 percent, average order values (AOV) increase of 25 percent increase, and returns decrease by 12 percent—an undeniable testament to Selectika’s AI’s impact on revenue and customer satisfaction. Selectika is trusted by leading brands such as Guess, Free People, DKNY, Timberland, to create smarter, more intuitive online shopping experiences and boost revenue. Your company can join this league of success, leveraging Selectika’s AI to elevate your ecommerce game.