The retail challenge
A styled photograph can feature several products, while its product page may link to only one.
How it works
Selectika identifies items shown in product imagery and connects shoppers with products available in the catalogue. This makes the styling in an image a route into further discovery.
Where it helps
- Connect editorial styling and product photography with shopping.
- Help shoppers find companion pieces they can see in an image.
- Make more of the retailer’s existing imagery.
Implementation
The published recommendation API provides a Shop the Look endpoint for an item identifier. Confirm catalogue matching and presentation requirements with the team.
From inspiration to the catalogue
Shop the Look helps a shopper move from the pieces they see in a styled image to the corresponding catalogue products. The published endpoint takes an item identifier and returns other items found in that product’s image that are available in the catalogue.
For content and ecommerce teams, the practical task is connecting useful imagery with the right products and storefront links. This differs from AI Outfitting, which recommends complementary sets. Confirm matching requirements and the handling of unavailable or unmatched items for your implementation.
Use the image as the starting point
ILLUSTRATIVE SHOPPING JOURNEY
A product photograph shows a jacket, trousers and shoes. Shop the Look helps a shopper find the catalogue items shown beside the jacket. AI Outfitting addresses a different request: which complementary pieces could make another outfit?
The published Shop the Look endpoint starts with a catalogue item identifier. It is not documented as an upload endpoint for arbitrary customer photographs. See the documented API contract
Questions about visual product discovery
Can shoppers upload any photograph?
The published endpoint starts with a catalogue item identifier and returns catalogue products found in that item’s image. Arbitrary shopper-photo upload is not documented. Agree image matching, product availability and storefront presentation with Selectika.
Does it create a new outfit?
Shop the Look helps shoppers find products already shown together in an image. AI Outfitting recommends complementary pieces to form outfits. The recorded demonstration above shows the first journey; it is not evidence of a measured sales increase. No separately scoped Shop the Look outcome is supplied in the customer studies used here. Discuss your imagery and catalogue