How Recommendation Carousels Drive Sales in E-Commerce

What is a Recommendation Carousel and How Does It Boost Revenue?

Recommendation carousel is a dynamic tool that showcases item recommendations based on users’ previous and real-time interactions with your site. When implemented effectively, it boosts shopper engagement, encourages product discovery (such as “complete-the-look” and “shop similar” carousels), and ultimately increases sales.

How a Detailed Auto-Tagging System Enhances Your Recommendation Carousel

A sophisticated auto-tagging system improves the carousel’s precision by tagging each item with numerous data points. This advanced tagging can pinpoint exactly what your customer is looking for, even without prior browsing history or cookies.

Why Personalization Matters in Your Recommendation Carousel

An effective recommendation carousel not only boosts cart size but also enhances the customer experience, encouraging repeat visits. Selectika’s auto-tagging system, with its 30 data points per item, is one of the most advanced in the market today, delivering a remarkable conversion uplift of 187%.

However, a recommendation carousel does more than just increase revenue. It helps create a sense of familiarity, which builds customer loyalty and retention. If recommendations miss the mark, it can frustrate shoppers and potentially drive them away. Therefore, adding a personalization layer is crucial, ensuring that the carousel’s suggestions truly resonate with your customers.

Recommendation Carousel Examples

Modern recommendation carousels feature personalised suggestions based on site interactions, search intent, and browsing behaviour, often enhanced by visual AI. This technology provides insights into the visual attributes that appeal to customers.

For example, brands can place a recommendation carousel with personalised product suggestions directly on the homepage, showcasing items that align with individual preferences and site behaviour. Baycrew’s Store is a great example of this, highlighting tailored recommendations for returning visitors.

Additionally, carousels can suggest visually similar items to help customers discover alternatives if their initial choice isn’t quite right. This approach is particularly useful when items are out of stock. For instance, Nautica’s “Shop Similar” carousels recommend comparable products right on the product detail page.